Honesty as the essence of the experience is the hallmark of Grupo Franco's restaurants, directed by Armando Ortiz, who has been able to translate this concept and adapt it to the approach of each undertaking. Eating has never been so simple but at the same time so delicious.
Have fun. No more. That is the aspiration of Grupo Franco restaurants, with different culinary concepts, with different aspirations but with the same mission: to make the diner forget about outside concerns and enjoy the moment with a detached experience, without accessories.
Frankness is the hallmark of the house and it is so clear that the word is also expressed on the facades of its two main restaurants: For Armando Ortiz, CEO of Grupo Franco, which includes Franco, Banal Cocina Franca and Estación Central When a diner chooses his restaurants, he not only seeks to eat well, but also aspires to enjoy the moment with good company and without carrying the burden of appearances.
“The experience is as important as that you only sit down to eat delicious. We have to make you feel special, the truth is that the three places we have, each one in its market niche, have succeeded ”, says Armando, who despite the differences in his sanitary offers, prints the brand of the House.
This sense of integrity is manifested in an unpretentious cuisine, in which the flavors express themselves and the protagonists are the ingredients. Armando Ortiz reinterprets modesty with a concept that does not intend to capture the senses, but rather to seduce them. At Grupo Franco, flavors don't lie.
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