The head of the Ministry of Tourism of the state of Querétaro (SECTUR), Adriana Vega Vázquez Mellado, inaugurated the Tourism Innovation and Synergy Forum 2025, a space designed to strengthen the competitiveness of the sector, through innovation, training and the generation of strategic alliances between tourism service providers and actors in the value chain.

About 100 tourism service providers from various regions of the state participated in the forum, with the aim of providing practical tools to improve sales techniques, promote collaboration between tourism companies, and diversify the offer of products and services in the state.

"Tourism is one of the great strengths of Querétaro, but like any dynamic sector, it requires us to work together, innovate and generate synergies that allow us to take a step forward. This Forum is the first stage of a collective path to take Querétaro to the next level in tourism," he said.

This activity included the participation of international speakers: Pay Campos, who gave the conference "The power of selling within you", focused on reconnecting with personal and business purpose; and Cristina Gómez Llamas, a specialist in organizational development and business transformation projects, who shared key tools to strengthen the growth of the sector.

The Ministry of Tourism reaffirms its commitment to continue promoting initiatives that strengthen tourism service providers, recognizing that the sum of efforts is the engine that allows Querétaro to consolidate itself as a destination of excellence, innovative and competitive nationally and internationally.