The natural jewel of Querétaro
EarthCheck's Sustainable Destinations Program is a global network of destinations that aim to achieve world-leading sustainability outcomes. Supported by EarthCheck's benchmarking, certification, and performance improvement system, the program uses EarthCheck's science to address environmental and social issues such as climate change, waste reduction, and non-renewable resource management.
As public policies and programs must continue to help create regenerative tourism with minimal environmental impact, greater local community participation, the value of cultural knowledge, and engagement with broader audiences, the Ministry of Tourism of the Government of the State of Querétaro is leading the development of regional tourism that conserves the territory and its natural wealth through regenerative practices. through the integration of all local actors and institutions within the Sierra Gorda Biosphere Reserve. Local owners are involved through the development of their capacity to participate in a conservation economy that values scenic beauty, a new culture of service delivery that will allow their product to access new market niches.
EarthCheck certification is key to creating a world-class sustainable destination.
EarthCheck certification is key to creating a world-class sustainable destination.
"Protected areas need tourism, and tourism needs protected areas. Although the relationship is complex and sometimes adversarial, tourism is always a critical component to consider in the establishment and management of protected areas." - International Union for Conservation of Nature (IUCN).
Today, about one-tenth of the world's land surface is protected in some form. Bordering the states of Guanajuato, San Luis Potosí and Hidalgo, Querétaro's Sierra Gorda is a shining gem in the heart of Mexico. With an area of 384 thousand hectares, the Biosphere Reserve occupies 33% of the State of Querétaro and its strategic biogeographic position between the Neotropical Arctic and Mesoamerican mountain regions makes the Sierra Gorda one of the places of greatest richness and ecological diversity in Mexico.
Protected natural areas are an essential resource for the conservation of biodiversity, which is why the Sierra Gorda Alliance was formed as a model of entrepreneurship and social participation in the Sierra Gorda.
Their role is crucial in developing skills and economic value for landowners whose forests provide environmental services, scenic beauty, and carbon and water sequestration. Together with various stakeholders, they work to promote the destination as a living laboratory that showcases cultural and environmental practices.
"Becoming an EarthCheck certified destination will add value to the way we market Sierra Gorda as a sustainable destination," said Martha Isabel "Pati" Ruiz Corzo, Managing Director of Grupo Ecológico Sierra Gorda I.A.P. (GESG). "Working with EarthCheck will help us monitor and improve sustainability and promote our achievements, as well as share our learnings with other leading destinations around the world."
Tourism offers an opportunity to explain the park's values, help tell the story of conservation, support the local community, and contribute directly to human well-being through the active leisure and cultural experiences offered in the Biosphere Reserve
What is EarthCheck?
EarthCheck is the world's leading business advisory group specializing in sustainability and destination management for the travel and tourism industry.
EarthCheck's holistic approach to responsible tourism and its world-leading science enable destinations and operators to assess and certify their performance with confidence and confidence.
Through its Total Tourism Management™ platform, EarthCheck collaborates with customers to help plan for the future and guide the design, construction, and operation of smart buildings and the responsible management of tourism destinations. More information in earthcheck.org
"EarthCheck is delighted to be working with the Sierra Gorda Alliance and to support the excellent work they have done to transform the region into a model of sustainable resource use. Pati is a true champion, and we are honored to work with her team to support the livelihoods of disadvantaged rural communities and help ensure the protection of the broader ecosystem," said Stewart Moore, CEO and founder of EarthCheck.
Do you already know the Hotel Mexico Plaza Querétaro? Stay in a place with all the amenities, ideal for rest and work, with a privileged location in the capital of Querétaro. Find out about their offer and booking.
Travel back in time and learn about the history of Querétaro. Hop on one of the Stagecoaches and tour some of the most emblematic places in the city, enjoy a ride that will make you feel like you are in another era.
Incredible cabins with pools, perfect for vacationing with the family and enjoying hot days to the fullest.
